Having been heavily involved with Kiruv and BTs for many years, it has always bothered me why we have such a low success rate of attracting people to Torah. I’m not talking about becoming fully observant, but rather about showing interest in Torah learning and practices.
My experience interacting with BTs and non-observant chavrusas, friends and relatives drives my thinking. I have also discussed this for countless hours with others involved in kiruv. I would like to share my current thinking on the matter.
I think the main reason Torah is rejected is because most non-observant Jews come to the conclusion that increasing their Jewish knowledge or practice will not significantly increase their pleasure or happiness and is therefore not worth their effort. They come to this conclusion largely from their observation of Torah observant Jews.
Let’s dig deeper using the four human dimensions: the physical, emotional, mental and spiritual.
In the physical dimension, Torah requires us to limit our physical pleasures in the areas of food, sensuality and sun and fun activities. Most non observant people enjoy their restaurants and vacations, and even with the tremendous increase in kosher restaurants and resorts, it doesn’t compare. In regards to financial stability, the higher costs of Torah living, specifically tuitions, gives an advantage to the non observant.
From an emotional vantage point most non observant people seem to control their anger, envy and desire for honor on a level with the typical observant Jew. Although Torah provides the prescription for great relationships and emotional maturity, the typical secular person also has decent relations with their spouses, children, friends and relatives. Regarding happiness, the growth of the positive psychology movement with its focus on happiness has provided more paths for non observant Jews.
In the mental domain, non observant Jews find meaning in their jobs, communal activities and political discourse. Although Torah learning and mitzvah observance provides additional avenues of meaningful activities, this is not always observable.
The spiritual domain is one in which Torah provides a tremendous advantage. However, belief and connection to Hashem is difficult to measure. In addition our davening and observance of mitzvos performance often lack observable degrees of spirituality and purposeful living.
In summary, I think the secular lifestyle provides an advantage in the physical sphere and can approach the typical Torah life in the emotional well being and happiness areas. Regard meaning and the mental dimension, Torah has the potential to provide advantages. In the spiritual and purposeful living arenas, Torah is clearly superior.
So why do most observant Jews think a life of Torah is better, while most non-observant American Jews are not convinced? I think the reason is that most people are more focused on the lower realms of physical pleasure and happiness than they are on the higher ones of meaning and purpose. Torah observant people experience all the realms so they typically live a more fulfilling life, while the non observant experience more physical pleasure and decent degrees of happiness.
Perhaps if we were even more focused on living a Torah life of purpose and meaning, it would lead to more demonstrable contentment and happiness. If the non-observant could observe the clear advantage of Torah in three of the four human dimensions, they would to want to find out more.