What Should We Put On A Beyond BT Handout Card?
Posted on | December 21, 2011 | By Administrator | 21 Comments
We want to create cards (business card size, front and back text if necessary) to hand out to tell people about Beyond BT and encourage BTs, Kiruv professionals, Rebbeim and those interested in BT issues to give us a visit and a read.
a) Title: Should the title of the site be referred to as Beyond BT or Beyond Teshuva?
b) Graphic: Should we include a graphic of the bridge? Some other graphic?
c) Tag Line: Our tag line currently says “Beyond Teshuva – learning, growing, giving”.
Should we use that or something else?
d) Purpose: Should we include “Beyond Teshuva is focused on providing ideas, connection and support for Baalei Teshuva in their continuing quest to learn, grow, and give” or something else?
e) Information: Should we include anything informative on the card like “5 Categories of BT Support”?
f) Should we include anything else?
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21 Responses to “What Should We Put On A Beyond BT Handout Card?”
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December 21st, 2011 @ 10:52 am
A. Beyond Teshuva (more dignified)
b) I like the bridge but not critical
c) Yes, use the tag line. It is good
d) Yes, use that purpose statement but change it from “is focused” to “focuses”
e) No, no benefit in that and the site is very broad. By putting 5 categories, someone that has a specific issue outside of those 5, might not bother to look.
f) don’t make the card to busy, IMO
the card is a good idea, yashar koi’ach
December 21st, 2011 @ 1:06 pm
What do you envision as the circumstances for handing these out? Do you think access via the Web, including search engines, hasn’t done the job?
December 21st, 2011 @ 1:11 pm
Why would someone want to go beyond Teshuva or beyond BT?
One should live ones life in constant Teshuva. Even Tzaddikim should constantly be doing Teshuva as if they never did a thing right in their life! (See sforim Hakedoshim)
December 21st, 2011 @ 1:37 pm
Michoel, thanks for the input, it’s greatly appreciated.
aa, I agree that we should be living our lives in constant Teshuva at whatever level is practical for us.
Technically the site might be called “Beyond the initial commitment to work on real Teshuva”, which we shorten to “Beyond Teshuva”.
December 21st, 2011 @ 1:45 pm
At Aish once, there was a contest to rename what was then called the Basics program, which was for people who just got off the boat (plane).
Many suggestions were given, including my favorites, “Say Goodbye to Christine”, and “I’m Out of Money, Now What?”
The winner was “Essentials”. I’m just mentioning this as a flashback. This very serious BeyondBT site probably isn’t looking for this type of humor, so just stick with your title.
December 21st, 2011 @ 1:54 pm
aa,
also, it has the intention to convey that after becoming a BT, there’s plenty more to be done on the growth as well as the support side.
December 21st, 2011 @ 1:55 pm
Ross,
Pretty funny. We all could use some humor.
December 21st, 2011 @ 3:59 pm
David, you asked for it, maybe.
1. Label this card in Hebrew (with appropriate artwork) as a proven segulah for successful frum integration. Then more people will want to keep it in their wallet.
2. Combine it with a discount program for essential Jewish books, Judaica ware, etc.
3. At selected shuls, the card can be a free ticket for admission to Yamim Noraim services.
December 21st, 2011 @ 4:12 pm
Don’t forget the 1-800 24/7 hotline number.
A BT counselor is waiting for YOUR call!
December 21st, 2011 @ 4:17 pm
Maybe more like 24/6, Ross?
December 21st, 2011 @ 5:05 pm
Ok. 24/6, and 7 but only after tzeis hacocavim.
December 21st, 2011 @ 5:10 pm
Like kosher pizza shops!
December 21st, 2011 @ 5:19 pm
Ok, that’s enough fun for Kislev.
But seriously, how about some suggestions for the Beyond BT handout card.
December 21st, 2011 @ 9:08 pm
aish dot com
AsherWade dot com
GavrielSanders dot com
njop dot org
ohr dot edu
Torah dot org
kayama dot org
Midrash dot org
DerechEmet yahoo group
December 22nd, 2011 @ 11:46 pm
Less is more. I’m with Michoel, basically: Beyond BT or Beyond Teshuva work – I like the former, but could hear arguments for either.
I like the bridge and what it potentially represents, in terms of bridging the gap that exists for people coming into the community (whether that’s the original intent or not).
I could argue for or against the tag line, which is only part of what BeyondBT is about, I think.
I think that purpose (perhaps slightly re-worded) is excellent to include – and absolutely nothing else. Too much and the person won’t continue to talk to you and find out more; too little and they don’t know where to start. It’s a good balance.
December 26th, 2011 @ 3:29 pm
I’m still unclear as to the specific need for this card. Do online discussion groups commonly need to issue cards?
December 26th, 2011 @ 9:12 pm
From time to time, Mark and/or I are asked for input on an issue in either a private manner or a public forum. Having a card to pass along afterwards creates staying power.
December 27th, 2011 @ 10:02 am
Many businesses hand out fridge magnets to good effect.
December 27th, 2011 @ 11:41 am
I’ll be brief:
a) Title: Beyond BT (because that’s the web address
b) Graphic: Bridge (b/c it’s already on the web site)
c) Tag Line: Keep it (see above)
d) Purpose: I agree with Ezzie, re-word it a bit, but keep the idea
e) Information: If you are giving out cards, then people already have a bit of info about the site. Less is more
f) Should we include anything else? Nope!
December 27th, 2011 @ 3:17 pm
You could consider putting on the back of the cards a Jewish Holiday Date Reminder for the years 2012 through 2017. People might then keep the cards for quick reference. Then again, after 2017 the cards could get thrown out. I have an old Birnbaum machzor with a back page listing holiday dates for the next thirty years that is outdated already.
December 28th, 2011 @ 3:48 pm
To Infinity and Beyond!
(Ok maybe I watched Toy Story too often ;))