Beyond BT

Baalei Teshuvah and Other Growth Oriented Jews

What Should We Put On A Beyond BT Handout Card?

Posted on | December 21, 2011 | By Administrator | 21 Comments

Print Friendly

We want to create cards (business card size, front and back text if necessary) to hand out to tell people about Beyond BT and encourage BTs, Kiruv professionals, Rebbeim and those interested in BT issues to give us a visit and a read.

a) Title: Should the title of the site be referred to as Beyond BT or Beyond Teshuva?

b) Graphic: Should we include a graphic of the bridge? Some other graphic?

c) Tag Line: Our tag line currently says “Beyond Teshuva – learning, growing, giving”.
Should we use that or something else?

d) Purpose: Should we include “Beyond Teshuva is focused on providing ideas, connection and support for Baalei Teshuva in their continuing quest to learn, grow, and give” or something else?

e) Information: Should we include anything informative on the card like “5 Categories of BT Support”?

f) Should we include anything else?

Be Sociable, Share!

Comments

21 Responses to “What Should We Put On A Beyond BT Handout Card?”

  1. Michoel
    December 21st, 2011 @ 10:52 am

    A. Beyond Teshuva (more dignified)

    b) I like the bridge but not critical

    c) Yes, use the tag line. It is good

    d) Yes, use that purpose statement but change it from “is focused” to “focuses”

    e) No, no benefit in that and the site is very broad. By putting 5 categories, someone that has a specific issue outside of those 5, might not bother to look.

    f) don’t make the card to busy, IMO

    the card is a good idea, yashar koi’ach

  2. Bob Miller
    December 21st, 2011 @ 1:06 pm

    What do you envision as the circumstances for handing these out? Do you think access via the Web, including search engines, hasn’t done the job?

  3. aa
    December 21st, 2011 @ 1:11 pm

    Why would someone want to go beyond Teshuva or beyond BT?

    One should live ones life in constant Teshuva. Even Tzaddikim should constantly be doing Teshuva as if they never did a thing right in their life! (See sforim Hakedoshim)

  4. Mark Frankel
    December 21st, 2011 @ 1:37 pm

    Michoel, thanks for the input, it’s greatly appreciated.

    aa, I agree that we should be living our lives in constant Teshuva at whatever level is practical for us.

    Technically the site might be called “Beyond the initial commitment to work on real Teshuva”, which we shorten to “Beyond Teshuva”.

  5. ross
    December 21st, 2011 @ 1:45 pm

    At Aish once, there was a contest to rename what was then called the Basics program, which was for people who just got off the boat (plane).

    Many suggestions were given, including my favorites, “Say Goodbye to Christine”, and “I’m Out of Money, Now What?”

    The winner was “Essentials”. I’m just mentioning this as a flashback. This very serious BeyondBT site probably isn’t looking for this type of humor, so just stick with your title.

  6. David Linn
    December 21st, 2011 @ 1:54 pm

    aa,

    also, it has the intention to convey that after becoming a BT, there’s plenty more to be done on the growth as well as the support side.

  7. David Linn
    December 21st, 2011 @ 1:55 pm

    Ross,

    Pretty funny. We all could use some humor.

  8. Bob Miller
    December 21st, 2011 @ 3:59 pm

    David, you asked for it, maybe.

    1. Label this card in Hebrew (with appropriate artwork) as a proven segulah for successful frum integration. Then more people will want to keep it in their wallet.

    2. Combine it with a discount program for essential Jewish books, Judaica ware, etc.

    3. At selected shuls, the card can be a free ticket for admission to Yamim Noraim services.

  9. ross
    December 21st, 2011 @ 4:12 pm

    Don’t forget the 1-800 24/7 hotline number.

    A BT counselor is waiting for YOUR call!

  10. Bob Miller
    December 21st, 2011 @ 4:17 pm

    Maybe more like 24/6, Ross?

  11. ross
    December 21st, 2011 @ 5:05 pm

    Ok. 24/6, and 7 but only after tzeis hacocavim.

  12. Bob Miller
    December 21st, 2011 @ 5:10 pm

    Like kosher pizza shops!

  13. Mark Frankel
    December 21st, 2011 @ 5:19 pm

    Ok, that’s enough fun for Kislev.

    But seriously, how about some suggestions for the Beyond BT handout card.

  14. Mr. Cohen
    December 21st, 2011 @ 9:08 pm

    aish dot com
    AsherWade dot com
    GavrielSanders dot com
    njop dot org
    ohr dot edu
    Torah dot org
    kayama dot org
    Midrash dot org
    DerechEmet yahoo group

  15. Ezzie
    December 22nd, 2011 @ 11:46 pm

    Less is more. I’m with Michoel, basically: Beyond BT or Beyond Teshuva work – I like the former, but could hear arguments for either.

    I like the bridge and what it potentially represents, in terms of bridging the gap that exists for people coming into the community (whether that’s the original intent or not).

    I could argue for or against the tag line, which is only part of what BeyondBT is about, I think.

    I think that purpose (perhaps slightly re-worded) is excellent to include – and absolutely nothing else. Too much and the person won’t continue to talk to you and find out more; too little and they don’t know where to start. It’s a good balance.

  16. Bob Miller
    December 26th, 2011 @ 3:29 pm

    I’m still unclear as to the specific need for this card. Do online discussion groups commonly need to issue cards?

  17. David Linn
    December 26th, 2011 @ 9:12 pm

    From time to time, Mark and/or I are asked for input on an issue in either a private manner or a public forum. Having a card to pass along afterwards creates staying power.

  18. Bob Miller
    December 27th, 2011 @ 10:02 am

    Many businesses hand out fridge magnets to good effect.

  19. Neil Harris
    December 27th, 2011 @ 11:41 am

    I’ll be brief:
    a) Title: Beyond BT (because that’s the web address
    b) Graphic: Bridge (b/c it’s already on the web site)

    c) Tag Line: Keep it (see above)

    d) Purpose: I agree with Ezzie, re-word it a bit, but keep the idea

    e) Information: If you are giving out cards, then people already have a bit of info about the site. Less is more

    f) Should we include anything else? Nope!

  20. Judy Resnick
    December 27th, 2011 @ 3:17 pm

    You could consider putting on the back of the cards a Jewish Holiday Date Reminder for the years 2012 through 2017. People might then keep the cards for quick reference. Then again, after 2017 the cards could get thrown out. I have an old Birnbaum machzor with a back page listing holiday dates for the next thirty years that is outdated already.

  21. Albany Jew
    December 28th, 2011 @ 3:48 pm

    To Infinity and Beyond!

    (Ok maybe I watched Toy Story too often ;))

Leave a Reply





  • RSS Shul Politics

  • Popular Posts

  • Advisors

    Rabbi Yakov Horowitz (Monsey)
    Rabbi Herschel Welcher (Kew Gardens Hills)

    Project Administrators

    Mark Frankel (Kew Gardens Hills)
    David Linn (Kew Gardens Hills)

    Current Contributors

    Email us at beyondbt@gmail.com if you would like to contribute

    Azriela Jaffe (Highland Park, NJ)
    Bracha Goetz (Baltimore, MA)
    Neil Harris (Chicago)
    Rabbi Yonason Goldson (St. Louis)
    Ron Coleman (Passaic)
    Guest Contributors

    Past Contributors

    Akiva (Eretz Yisroel)
    Aliza Hausman (Bronx, NY)
    Anxious Ima (Eretz Yisroel)
    Aryeh Leib Ecker (Kew Gardens Hills)
    A Simple Jew (United States)
    Avrahom-Moishe Erlenwein (Postville, Iowa)
    Belle (New Jersey)
    Bob Miller (Indianapolis, IN)
    Chava Ashkenazi (Ramat Bet Shemesh)
    Daniel Rosenthal (Passaic)
    David Kirschner (Kew Gardens Hills)
    Dixie Yid (The South)
    Eliahu Levenson (Toronto)
    Fern (California)
    Frumhouse (Chicago)
    Ilanit Meckley (Houston)
    Jewish Deaf Motorcycle Dad (Virginia)
    Judy Resnick (Far Rockaway)
    Leah Levenson (Toronto)
    Katrin (Modiin)
    Kressel Housman (Monsey)
    Maya (New York City)
    Melech (Passaic)
    Menachem Lipkin (Bet Shemesh)
    Meyer (Atlanta)
    Michael Goodheart (Jerusalem)
    Michael Gros (Ramat Beit Shemesh)
    Michoel (Baltimore)
    Ora (Jerusalem)
    Phyllis (Dallas)
    Rabbi Alter Klein (Bet Shemesh)
    Rabbi David Schallheim (Jerusalem)
    Rabbi Daniel Travis (Har Nof)
    Rabbi Label Lam (Monsey)
    Rabbi Lazer Brody (Ashdod)
    Rabbi Max Weiman (St. Louis)
    Rabbi Mayer Schiller (New Square)
    Rabbi Moshe Zionce (Toronto)
    Rabbi Shlomo Goldberg (Los Angeles)
    Rabbi Zev Kahn (Chicago)
    Rachel Adler (U Penn)
    Rebecca Weiser (U Texas)
    Rivkah (Baltimore)
    Ross Kryger (TriState Area)
    Shayna (Monsey)
    Shirah Shuraqui (Toronto)
    Shoshana (Passaic)
    Shoshanna Silcove (Melbourne)
    Simon Synett (Ramat Beit Shemesh)
    Steve Brizel (Kew Gardens Hills)
    Susanne Goldstone (Washington Heights)
    William Kolbrener (East Coast)
    Yaakov Astor (Monsey)
    Yaakov Eric Ackland (East Coast)

  • Categories

  • S.M.